Questions? Good. Here are the answers.
Hiring a web design and marketing partner comes with questions. Below are the ones business owners ask us most, about working together, our services, and what to expect. Don't see yours? Book a call and we will answer it directly.
Getting started
With a free discovery call, about an hour, with Adam. We learn your business, goals, and audience, then put together a plan with a clear scope, timeline, and quote. No obligation, no pressure.
Usually right away; most projects begin promptly. If there's ever a wait for project work, you'll know before you approve the quote, and we start onboarding immediately so we're ready the moment a spot opens.
It depends on the project, but typically access to your current site, your logo and brand files, any content or photos you want used, and logins for things like your domain, analytics, and Google Business Profile. We send a simple onboarding checklist so nothing slips.
No. Most clients have us write it, because we know how to write for both your audience and search engines. If you'd rather provide your own, we'll optimize it and fit it to the design.
Contracts & billing
Website projects use a project-based agreement covering scope, timeline, and deliverables. Ongoing services, SEO, social media, website management, are month-to-month. We keep your business by earning it, not by locking you in.
For website projects, a deposit to begin with the balance split across milestones or due at final approval before launch. Ongoing services are billed monthly. We accept credit cards, ACH, and checks, and we walk through the structure during the proposal so there are no surprises.
Just give us 10 days' notice. No cancellation fees, no penalties. If you're on a management or SEO plan, we'll make the transition smooth and hand over everything you need to continue on your own or with someone else.
Yes, your site, content, domain, and every login are yours; we don't hold anything hostage. The one thing to know: hosting is a separate service, so if you're on our managed hosting and you leave, you'd either continue that plan or migrate elsewhere, which we're glad to help with.
Website design
It depends on size and complexity; a five-page service site and a full eCommerce build are different projects. You'll get a clear quote during your strategy call based on exactly what your business needs, so there's a number before there's a commitment.
Most run a few weeks to a couple of months from kickoff to launch, depending on size and how quickly content and feedback come together. We build on a staging site while your current one stays live, so there's no downtime during the process.
Every site we build is designed mobile-first: we design for phone screens first, then scale up to tablets and desktops. More than half of web traffic is mobile, so it's not optional; your site will look and work right on every screen.
Yes, it's your site. At launch you get full logins, plus one-on-one training and a video library if you want to be hands-on. That said, most clients choose our Website Management plan: send a request and we handle the update, along with all the behind-the-scenes maintenance and security.
SEO & AI visibility
It's a long-term play, not an overnight fix. Local improvements often show within a few months; competitive terms take longer, and results compound over time. The honest timeline depends on your market and starting point, and we set expectations from real data on the call.
No, and be cautious of anyone who does. Don't take our word for it: Google's own guidance on hiring an SEO says no one can guarantee a #1 ranking. What we guarantee is a documented strategy, work you can see, reporting tied to leads, and month-to-month terms.
SEO gets you found in Google and Maps. AEO, answer engine optimization, gets you into the direct answers Google and Bing now show. GEO, generative engine optimization, gets your brand into the recommendations AI assistants like ChatGPT, Claude, Gemini, and Perplexity give. We optimize for all of it. More on our SEO, AEO & GEO work.
Yes. Ads stop the moment you stop paying; SEO builds visibility that keeps working when the ad budget pauses. The strongest setup is usually both, ads for now, SEO for later, and ads even produce fast data on which searches turn into customers, which sharpens the SEO.
Yes, it's core to our local SEO work: we optimize every detail of your listing, publish posts, guide your review strategy, and track your local rankings across your service area.
Advertising
Enough to compete in your market, and not a dollar that can't be traced to results; it varies by industry and competition. We analyze your market and recommend a budget with the math behind it on your strategy call. Our management fee is separate from your ad spend.
Yes: audience targeting, ad creative, budget management, and ongoing optimization, plus remarketing that follows up with people who've already visited your site or engaged with your content.
Social media management is the organic side: content, posting, and engagement. Social advertising is paid: targeted campaigns reaching new audiences beyond your followers. Most businesses benefit from both, but they do different jobs.
We set up conversion tracking from day one, so every call, form fill, and lead traces back to the campaign and keyword that produced it. You get plain-language monthly reports and regular calls to review performance and adjust.
Support & management
We don't disappear. Our Website Management plan covers updates, security, backups, and support, and most clients stay long-term because the site keeps evolving as the business grows.
Log in to your support desk and submit a ticket. Most requests are handled within a business day or two; you can also call if something's urgent.
We monitor sites around the clock and usually know before you do. Most issues are identified and resolved quickly, often before you'd ever notice; if it's a code or plugin problem, we're on it right away.
They're separate, by design. Management covers the care of the site; managed hosting covers the server it runs on, with SSL, a CDN, and daily backups. Pair them for one team and one bill.
Absolutely. We help businesses, and even other agencies, with one-time fixes all the time. Just reach out for support and we'll take care of it, no plan required.
Working with us
Yes. We're proudly based in Manassas Park and serve Northern Virginia and the DMV, but we work with brands from Los Angeles to New York, and even some global brands. Everything runs remotely, from strategy calls to delivery.
We've served a wide range, construction, healthcare, legal, restaurants, eCommerce, nonprofits, real estate, home services, and more. The process adapts to any industry, and we take time to understand what makes yours different.
Yes. You work directly with Adam throughout; the person who answers your email is the person doing the work. No getting passed between account managers and departments.
We've done this since 2008, as a small, focused studio that treats every client as a long-term partner, not a ticket number. You get direct access to the person doing the work and honest recommendations, even when that means telling you what you don't need. Clients stay for years because we earn it every month.
Ask us anything.
Or just call (571) 358-9326, Monday through Friday, 9 AM to 5 PM.