Adam Inlay Web Design and Marketing — home

Websites that win bids and hire crews

Nobody picks a general contractor from a homepage. They pick you after an architect passes your name along, then spends twenty minutes hunting for proof that you have built this kind of project before.

What new construction clients ask us to fix first

The same three problems come up on almost every first call, whether you are a general contractor, a commercial builder, a design build firm, a masonry or concrete outfit, a specialty subcontractor, or a restoration company.

The gallery proves nothing

Twelve photos of finished kitchens with no square footage, no timeline, and no scope. An owner's rep cannot tell if you run remodels or ground up commercial work.

Bid inbox full of noise

One contact form catches RFPs, resume submissions, and material reps in the same folder. The estimator sorts mail instead of pricing the job that closes Friday.

Hiring competes with the pitch

Field crews are the real constraint on growth for most builders, and the careers link is usually a mailto address buried in the footer beside the copyright.

What we build for you

The pieces that matter most in this field, in the order they usually matter, from a residential remodeler proving craftsmanship to a commercial contractor proving capacity.

Which inquiries are worth an estimate

An estimate takes real hours from the one person you cannot spare. The job of the website is to let the wrong project self select out before it ever reaches your estimator.

A lead worth having

  • An owner's rep arriving with a bid date, a drawing set, and a question about your bonding capacity.
  • A search for commercial tenant buildout contractor Northern Virginia, from someone naming square footage and a target occupancy month.
  • A homeowner who already has an architect engaged, a survey in hand, and a county permit question nobody has answered.
  • Nine page views across two weeks, nearly all projects in one category, then a form fill naming that same category.

What a wasted click looks like

  • Cheap contractor near me landing on a page written for institutional work. Somebody still returns that call and prices nothing.
  • Cost per square foot researchers with no lot, no lender, and no timeline. Pleasant conversations that eat an estimator's afternoon.
  • Resumes and supplier pitches through the bid form, pushing a live RFP down the inbox past its response window.

What generalist agencies get wrong here

Construction buys slowly, and the bigger the builder, the slower it goes. A commercial project can sit between first contact and notice to proceed for the better part of a year, which means the website is not a lead machine, it is a reference document someone opens four separate times. We build it that way, with deep project detail, prequalification information a reviewer can find without asking, and a careers path that does not fight the bid path.

See how a project runs →
  • Project pages built for reviewers, not browsers
  • Bid inquiries and job applications kept apart
  • Referral traffic landing on the right proof

Common questions

Bring us your next bid cycle

Send us the last ten inquiries you received and we will tell you which ones your website earned, which ones it filtered out, and which ones it lost.