Real estate website design that fits your MLS
Your MLS has its own rules about IDX, and your broker has disclosures that must appear where people actually see them. We build websites that respect both while still giving buyers, sellers, and owners a reason to call you.
What new real estate clients ask us to fix first
The same three problems come up on almost every first call, whether you are a solo agent, a team, a brokerage, a property management company, a commercial broker, or a realtor association.
IDX that feels bolted on
A framed search that lives on someone else's domain hands your traffic away. Native listing pages are harder to set up, and not every MLS approves them the same way.
Disclosures nobody can find
Brokerage name, license numbers, fair housing language, and state required notices differ by MLS and by state. Burying them in a footer image or a PDF creates a problem at audit time.
One website, three audiences
Sellers, rental owners, and agents you want to recruit all land on the same home page. When it speaks only to buyers, the other two leave without filling anything out.
What we build for you
The pieces that matter most in this field, in the order they usually matter, from a single agent brand to a brokerage with forty agents under it.
Custom website with IDX that fits your MLS
We look at what your MLS actually allows, then choose between a native feed build and a hosted search, and make the difference clear before we start.
Custom website with IDX that fits your MLS: see how it worksNeighborhood and community pages
Buyers search by subdivision, school pyramid, and commute. Pages built around Bristow, Gainesville, or Kingstowne earn searches that one broad city page never picks up.
Neighborhood and community pages: see how it worksGoogle Business Profile for the office
An office listing, a team listing, and individual agent listings each behave differently in map results. We sort out which ones you can legitimately claim.
Google Business Profile for the office: see how it worksPaid search aimed at sellers
Buyer keywords get expensive fast against national portals. We put the budget on valuation searches, rental owner searches, and the zip codes you close in.
Paid search aimed at sellers: see how it worksAgent recruiting and brand identity
Brokerages and associations grow by attracting agents. That needs a splits and support story, real culture photography, and a page a recruiter can send in a text.
Agent recruiting and brand identity: see how it worksCare plan for feed and website upkeep
IDX feeds break, disclosures change, and photos pile up. We handle updates, security, and speed so nobody on your team is patching plugins at ten at night.
Care plan for feed and website upkeep: see how it worksWhat counts as a lead here
An agent, a brokerage, and a property manager are shopping for completely different things, and a website that treats them the same converts none of them well. Here is what a real inquiry looks like for each.
A lead worth having
- A Gainesville homeowner requests a valuation, gives a real address, and says they are listing after the school year.
- An owner with four rental doors in Woodbridge asks what you charge to manage them and when you can start.
- A licensed agent at another brokerage fills out the recruiting form after reading your splits page twice in one week.
- A PCS family arriving at Quantico in March, pre-approved, asking about Prince William County neighborhoods under a set price.
What a wasted click looks like
- Renters typing apartments near me who land on a sales website, click three listings, and leave without contacting anyone.
- Broad homes for sale ads that compete with portals at portal budgets and deliver window shoppers eighteen months from moving.
- Valuation forms filled with fake addresses by curious neighbors, plus vendors and out of state agents mining your IDX search.
Where generalist agencies get real estate wrong
Most agencies treat IDX as a plugin choice. It is really a compliance question, because feed rules, display requirements, and disclosure wording differ by MLS and by state, and your broker signs off on all of it. We start by reading your MLS participant agreement, then build to what it actually says instead of guessing.
See how a project runs →- We read your MLS rules before we quote the build.
- Framed search versus native pages, explained in plain terms.
- Separate paths for sellers, rental owners, and agent recruits.
Common questions
Usually yes, but the shape of it depends on your MLS. Some feeds allow full native listing pages that live on your domain and get indexed. Others only permit a framed or hosted search, which looks fine to visitors but sends the search traffic somewhere else. We check your participant rules first, then tell you which option is on the table.
Plan on it. Brokerages carry the license, so the brokerage name, agent license numbers, fair housing notices, and any state specific language have to appear the way your broker and your MLS require. Requirements are not the same everywhere, so we ask for your compliance checklist early and build the templates around it rather than patching them later.
It can share a domain, but it should not share a home page. Owners looking for a management company want fee structure, tenant screening, maintenance response, and door count. Renters want available units and an application. Buyers and sellers want none of that. We usually build a distinct section with its own navigation, forms, and local search pages for the towns you cover.
It helps more than most brokerages expect. Agents research quietly, often from a phone, and they compare splits, lead sources, training, and who else is on the roster. A recruiting section that answers those questions honestly, with real photos and a short application, gives your recruiters something to send instead of a long text message.
Let us look at your MLS setup
Send us your brokerage details and the MLS you belong to. We will tell you what your feed allows, what your compliance list requires, and what a build would involve.