Adam Inlay Web Design and Marketing — home

Ecommerce Website Design That Sells

We build custom online stores on WordPress, designed around your brand and built to turn browsers into buyers. Whether you sell five products or five thousand, the store is built to grow with your business.

What an online store has to get right

Most online stores lose money in quiet ways. A checkout that asks for too much, product pages that do not answer the obvious question, shipping costs that appear at the last second. None of it shows up as a complaint. It shows up as an empty cart and a visitor who never comes back.

We design the store around how people actually buy from you. The shop page, the product page, the cart, and the checkout are laid out as one path, not four separate screens. Photography, descriptions, variations, and trust signals sit where a buyer expects them, so the decision is easy and the purchase is quick.

Every store we build runs on WordPress, so your shop sits alongside your service pages, your blog, and your contact forms instead of living on a separate platform. That matters more than it sounds. One site means one place to publish, one design system, and one set of analytics telling you where the orders came from.

What your online store includes

Every build is a complete, ready to sell store. Design, catalog, payments, shipping, and tax are all configured and tested before launch.

Custom store design

Your shop page, product pages, cart, and checkout are designed around your brand and built for conversion, not dropped into a generic template.

Product catalog setup

We load your full catalog: titles, descriptions, images, pricing, variations, categories, and inventory tracking, so the store is stocked and correct on day one.

Payment processing

Stripe, PayPal, Square, or the gateway you already use. Customers pay by card, Apple Pay, or Google Pay through an encrypted, PCI compliant checkout.

Shipping and tax rules

Zones, rates, and methods set to match how you actually ship, including live USPS, UPS, or FedEx rates, plus sales tax calculated by customer location.

Mobile checkout

Over half of online shopping happens on a phone. Fewer fields, bigger buttons, autofill support, and a short flow that keeps carts from being abandoned.

Ecommerce SEO foundation

Product and category pages get unique copy, product schema, optimized images, and a clean URL structure so your items can be found in search.

Choosing the right platform

There is no single platform that fits every store. We recommend based on what you sell, how orders reach you, and how much the catalog is likely to change, then build on the option that will not box you in a year from now.

See how a project runs →
  • WooCommerce is the flexible choice for a full WordPress site. No transaction fees, deep customization, and room for a large or complicated catalog.
  • SureCart is lighter and faster, and it suits digital products, subscriptions, and memberships where a clean, quick checkout matters more than catalog depth.
  • Some stores are best served by a mix of the two, or by a custom integration with the software you already run the business on.
  • You own everything either way. The store, the data, the customer list, and the content are yours. Nothing is locked inside somebody else's ecosystem.

How it runs

  1. Strategy call

    We go through your products, your margins, your fulfillment, and how you want orders to reach you. That conversation settles the platform and the scope.

  2. Design and build

    We design the shop, product, cart, and checkout templates, then build them on a staging site you can click through before anything goes public.

  3. Catalog and payments

    Products, variations, and inventory go in. Your payment gateway, shipping zones, and tax rules get configured and connected to your accounts.

  4. Test orders

    We place real test orders on desktop and phone, checking receipts, order emails, tax math, shipping rates, and every field in the checkout.

  5. Launch and care plan

    We take the store live, watch the first days of real orders, then move you onto a website care plan for updates, security, and product changes.

Common questions

Ready to sell online?

Tell us what you sell, how you fulfill it, and where you want the business to be in a year. We will tell you what the right store looks like and what it takes to build it.