Be the answer, everywhere they ask.
Your customers search on Google, ask Maps for directions, and increasingly take whatever the AI answer tells them. We optimize for all of it: traditional SEO for Search and Maps, plus AEO and GEO so your brand shows up in the AI-generated answers on Google, Bing, ChatGPT, Claude, Gemini, and Perplexity.
SEO isn't going away. Where people search is what's changing.
Here's the simple version. SEO gets you found when people search on Google and Maps. AEO, answer engine optimization, gets you into the direct answers Google and Bing now show instead of ten blue links. GEO, generative engine optimization, gets your brand into the recommendations AI assistants like ChatGPT, Claude, Gemini, and Perplexity give when someone asks who to call. Three names, one goal: being the business people find, wherever they ask. And because all three are built on the same foundation, real content, clean structure, and honest authority, the work compounds instead of starting over every time search evolves.
What our search work covers
Rankings and AI mentions are the start. Leads are the point.
Traffic that doesn't turn into customers is a vanity metric. We watch what visitors actually do, with heatmaps, recordings, and real behavior data, and keep raising the rate at which searches become leads: calls, bookings, and orders. And because our plans are month-to-month, the results have to keep earning your business.
And it's all month-to-month. No long-term contracts; the results are what keep you here.
Old Ox Tire & Auto
Three shops, three local markets, one search strategy: location hubs engineered for the map pack and local results, with online booking wired straight into the shop calendar so rankings become appointments.
Questions we hear about modern SEO.
What are AEO and GEO?
AEO, answer engine optimization, structures your content so it gets pulled into answer boxes and AI summaries. GEO, generative engine optimization, makes your brand the one AI assistants like ChatGPT, Claude, Gemini, and Perplexity cite when someone asks for a recommendation. Together they make sure you show up where search is heading, not just where it's been.
How long does SEO take to work?
Honest answer: it depends on your market, your competition, and your starting point. Local improvements often show within a few months; competitive terms take longer. We set expectations from real data on your market during your strategy call, and our reporting shows progress monthly so you're never guessing.
Do you guarantee rankings or AI mentions?
No, and you should be wary of anyone who does. Don't take our word for it: Google's own guidance on hiring an SEO says no one can guarantee a #1 ranking, and warns businesses away from agencies that claim otherwise; the same goes for promised AI mentions. What we do guarantee is a documented process, work you can see, reporting tied to leads, and month-to-month terms, so the results are what keep you here.
Is this a one-time project or ongoing work?
Both exist. A site build includes foundational SEO: structure, titles, schema, speed. Climbing and holding rankings in a competitive market is ongoing work, because your competitors aren't standing still. Ongoing plans are month-to-month with no long-term contracts.
Can you do SEO on a website you didn't build?
Usually, yes. We audit what you have, tell you honestly what's holding it back, and whether optimization or a rebuild is the better investment. Sometimes the foundation is fine and the content needs work; sometimes it's the reverse. You'll get a straight answer either way.
Be the answer they find.
Or just call: (571) 358-9326, Tuesday through Friday, 9 AM to 5 PM