Get Found at the Top of Google Search and Mentioned by AI
Your customers search on Google, ask Maps for directions, and increasingly take whatever the AI answer tells them. We optimize for search engines, answer engines, and the large language models people now ask for recommendations, then make sure the visit turns into a phone call.
SEO isn't going away. Where people search is what's changing.
Three acronyms get thrown around, and most of the people using them can't explain the difference. Here's the simple version.
Three names, one goal: being the business people find, wherever they ask. And because all three are built on the same foundation, real content, clean structure, and honest authority, the work compounds instead of starting over every time search changes shape.
What our search work covers.
Technical, on-page, and off-page, handled together, because they only work together.
Keyword strategy and search intent
Keyword gap analysis against your real competitors, intent mapping so every page targets what the searcher actually wants, and ongoing trend monitoring, because the terms your customers use shift and your strategy should shift with them.
Local SEO and Google Business Profile
The map pack, your reviews, location pages, and consistent NAP, meaning your name, address, and phone identical across every listing and directory, so Google trusts who and where you are. This is where service businesses win or lose.
Reviews that do the selling
Reviews are the first thing a customer reads and one of the strongest local ranking signals you have. We help you earn them consistently, respond to them well, and put them where they actually influence the decision.
Content and on-page experience
Titles and snippets crafted to earn the click, then content and imagery structured to reduce cognitive load once they arrive. Written to answer the questions your customers are already asking. Higher click-through, lower bounce, more of the right visitors staying.
AEO and GEO for AI answers
FAQ structures, schema, and plain-language answers engineered so a large language model can lift them cleanly, plus the E-E-A-T signals, experience, expertise, authority, and trust, that Google and the LLMs use to decide who deserves to be the answer. Because LLMs are trained and grounded on what's already published about you, being cited elsewhere matters as much as what sits on your own pages.
Technical SEO, speed, and security
Core Web Vitals treated as design constraints, so pages load fast on any device and any connection. Crawlability for search engines and AI crawlers, clean architecture, structured data, and HTTPS on hardened hosting, because a flagged website doesn't rank poorly, it vanishes.
Your Google Business Profile is your second homepage.
For a local service business it might be the first one. Plenty of customers never reach your website at all. They search, they look at the map pack, they read a few reviews, and they tap call. If your profile is thin or out of date, you lost that job before anyone saw what you can do.
Most owners set theirs up once and never touch it again. Google notices that, and so do the competitors who didn't.
Setting it up right
- Primary and secondary categories chosen against what actually ranks in your market, not what sounds correct
- Services and products listed individually, each one a chance to match a search
- Service areas defined honestly, because overreaching hurts you
- Hours, holiday hours, and attributes kept current
- Name, address, and phone identical across every directory and listing
Keeping it working
- Real photos posted regularly, since profiles with fresh images get more calls and direction requests
- Posts and offers so the profile looks active rather than abandoned
- Questions and answers seeded and monitored, because anyone can answer them, including a competitor
- Messaging watched so an inquiry doesn't sit unread for a week
- Spam and lead-gen fakes in your map pack reported, which is unglamorous and moves rankings
- Tracking on profile clicks and calls, so you know what the listing is actually producing
Google ranks what it sees on a phone.
Google indexes the mobile version of your website first, so the phone experience is the one being ranked. Most of the searches that turn into work happen there too, on cell service, in a hurry, with one thumb.
That means Core Web Vitals measured on a mid-range phone rather than a desktop on fiber, tap targets big enough to actually hit, text you can read without zooming, and a call button that stays within reach. We test on real devices and throttled connections, because that is where rankings and phone calls are won or lost.
What Google measures
- Mobile-first indexing, so the phone version of the page is the one being ranked
- Core Web Vitals scored on a mid-range phone over cell service, not a desktop on fiber
- Tap targets, spacing, and text sizes, checked the way an accessibility audit would
- Layout that holds still while it loads instead of shifting under a thumb
- Structured data that still resolves on the mobile template
What the customer needs
- A call button in thumb reach on every screen, not buried behind a menu
- Directions one tap away, straight into Maps
- Hours, service area, and what you actually do, visible without pinching
- Short forms with big fields, for someone typing in a driveway
- Pages that finish loading before patience runs out
Rankings and AI mentions are the start. Leads are the point.
Plenty of agencies will build you some links and sprinkle in some keywords. Traffic that never turns into customers is a vanity metric, and you can't deposit impressions.
We think the visitor's experience is the most underrated SEO weapon you have.
So we watch what people actually do once they land, test changes against each other rather than guessing, and keep raising the rate at which a search becomes a call, a form, or an order.
How we work, and what we won't promise.
Month to month, always
No long-term contracts. The results are what keep you here, which is a healthier arrangement for both of us than a twelve-month agreement you can't get out of.
Reporting you can actually read
Monthly and quarterly reporting in plain language, tied to leads rather than vanity metrics, plus strategy meetings where we walk through what's working and what we're doing about what isn't.
No guaranteed rankings
We won't promise a number one ranking or a guaranteed AI mention, and you should be wary of anyone who does. Google's own guidance on hiring an SEO says no one can guarantee a top ranking, and warns businesses away from agencies that claim otherwise.
What we do guarantee
A documented process, work you can see, reporting tied to leads, and terms you can leave any month. That's the whole arrangement.
Search works better with the rest of it.
SEO builds over months. These are the pieces that either speed it up or make sure the traffic has somewhere worth landing.
Website Design
Rankings do you no good if the website they land on doesn't convert. Structure, speed, and schema built in from the first day.
See website design →
Google Ads and LSA
Traffic on day one while the organic work builds. Ads and SEO feed each other's data, which makes both cheaper over time.
See how ads work →
Website Care
Speed, uptime, and security are ranking factors. A website that goes down or gets flagged loses months of search progress in days.
See care plans →Questions we get asked a lot.
Straight answers. If yours isn't here, ask us on the call.
How long before I see results?
Some things move quickly. Google Business Profile fixes, review activity, and technical corrections can show up within weeks. Competitive organic rankings take longer, and anyone who tells you otherwise is selling something. How long depends on your market, your starting point, and how aggressive your competitors are. We'll give you a realistic read on the call rather than a number designed to make you sign.
Do you guarantee a number one ranking?
No, and you should be wary of anyone who does. Google's own guidance on hiring an SEO says no one can guarantee a top ranking and warns businesses away from agencies that claim otherwise. The same goes for promised AI mentions.
What we do guarantee is a documented process, work you can see, reporting tied to leads, and month-to-month terms, so the results are what keep you here.
Is this a one-time project or ongoing work?
Both exist. A website build includes foundational SEO: structure, titles, schema, speed. Climbing and holding rankings in a competitive market is ongoing work, because your competitors aren't standing still. Ongoing plans are month to month with no long-term contracts.
Do you use any tricks that could get my website penalized?
No. Everything we do follows Google's guidelines, because the alternative isn't worth it. Bought links, hidden text, keyword stuffing, doorway pages, spun content, fake reviews: those tactics can move a website for a while, and then the algorithm catches up and the website drops off a cliff or gets manually penalized.
Recovering from a penalty costs far more than earning the rankings honestly in the first place, and it's your business that pays for it, not the agency that did it. If another agency is promising results in an unusually short timeframe, ask them exactly what they're doing to get there.
Can you do SEO on a website you didn't build?
Usually, yes. We audit what you have, tell you honestly what's holding it back, and whether optimization or a rebuild is the better investment. Sometimes the foundation is fine and the content needs work. Sometimes it's the reverse. You'll get a straight answer either way.
What's the difference between SEO, AEO, and GEO?
SEO gets you found when people search on Google and Maps. AEO gets you into the direct answers Google and Bing show at the top of the page. GEO gets your brand into the recommendations AI assistants give when someone asks who to call.
They're three names for one goal, and they share a foundation: real content, clean structure, and honest authority. Do that well and the work carries across all three.
Do I have to sign a contract?
Yes, there's a service agreement, and you want one. It covers the legal ends and spells out exactly what is and isn't included, so there's no argument later about what you were paying for.
What it isn't is a lock-in. The agreement runs month to month. We'd rather earn the next month than hold you to a year you regret by month three.
Do you handle reviews?
Yes, and they matter more than most owners realize. Reviews are the first thing a customer reads and one of the strongest local ranking signals you have. We help you earn them consistently, respond well to the good and the bad, and put them where they influence the decision.
Let's find out why they're not finding you.
Give us a call or book a Zoom. We'll look at where you stand in search today, what your competitors are doing differently, and what we'd fix first.